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Workplace – New centre in Hull

Summit Media has become the first occupant of a new Centre for Digital Innovation (C4DI) tech hub in the heart of Hull’s thriving Fruit Market creative community. 

The digital retail marketing agency has taken 3,000 sq ft of office space on the first floor of a £3.75m three-storey building on Wykeland Group’s @TheDock tech campus to provide a lively work and social environment for its 60-strong team and to attract local talent. 

The new Centre for Digital Innovation builds on the success of the neighbouring C4DI, which, since opening in 2015, has become a focal point for Hull’s burgeoning community of digital businesses and a base for 200 start-up and scale-up tech firms. The new C4DI building is expected to generate 250 highly skilled tech jobs. 

Summit uses performance-driven digital marketing techniques to boost the online sales of major clients including clothing and homewares company Joules, multinational retailer Ann Summers, mobile network provider Three, online marketplace OnBuy and jewellers H. Samuel and Ernest Jones. 

Summit was previously based in Willerby, west of Hull, but following the pandemic lockdowns, decided to relocate to Hull’s city centre tech quarter. The company’s 60-strong team now operate a hybrid system, with a combination of office days and working from home. 

The business also has a small team located in the Soho offices of parent company TCC Global, a worldwide retail marketing company. 

Summit Media Managing Director Martin Corcoran said: “Hull’s growing tech quarter is the natural place for us to be. Relocating into Hull gives us further opportunities to build on our fantastic relationship with the University of Hull, as we recruit lots of graduates; it moves us closer to where many of our staff live; and it makes us even more attractive as an employer.” 

John Gouldthorp, Asset Manager of Hull-based Wykeland, said: “C4DI offers the perfect post-pandemic working environment, offering high-quality, spacious and open plan offices within a vibrant urban village where workers can make the most of their time away from work, with so many places to eat, drink, shop and relax on the doorstep.”

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