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Why WordPress Is Still The Ultimate Content Management System By David Wharram, CEO of Coast Digital

The digital landscape is continuously evolving, therefore investing in cost-effective ways to help future proof your website is crucial. Content management systems (CMS) can be hugely beneficial, with WordPress being adopted by 38.3% of all websites, holding 64% of the market share. Preparing for the future is crucial, and investing in hosted tools and platforms can offer flexibility and advanced capabilities.

With more business taking place online than ever before as industries continue to navigate the current climate, companies continue to invest in their online strategies. Without face-to-face meetings, pitches, or demonstrations, businesses have to re-evaluate their current online presence. They need to shift the perceptions of their website from merely a “shop window”, to highlighting it as a critical channel with which to engage with the brand.

When choosing a CMS, it is critical to deal with technology advances and consumer demand changes. WordPress provides many AI-powered plug-ins, offering simple site updates, performance monitoring, post scheduling and analytics, to name a few. With so many options available, you can personalise WordPress to whatever CMS you would like and need it to be.

User-friendly interface and a library of business-critical plug-ins

WordPress first launched in 2003 as a blogging platform for writers to access an online journaling tool. However, since its inception, it has evolved over the years to become a versatile and powerful platform allowing users to create fully functional websites for a range of uses. Yet, despite this evolution, the platform has retained its user-friendly nature.

Users of the platform don’t need to be highly skilled developers with years of experience to create an engaging and dynamic website. WordPress’ dashboard presents an effortless user interface with a range of design themes, simple options and easy-to-use functionalities that mean you can have a website up and running in less than an hour. The platform is continuously evolving with new features and themes continually added to the library, which means you can also give your website a much-needed refresh without the strain of having to recode the website from scratch.

What’s more, as the largest web platform around, WordPress also has an extensive range of plug-ins critical for a range of business needs. From SEO tools, anti-spam add-ons and Google Analytics, WordPress plug-ins have been designed for several business cases, including company websites or eCommerce platforms. You can use them to keep your website sharp, streamlined and successful.

Built-in SEO bolsters to increase site traffic

WordPress gives users access to several plug-ins, including Yoast SEO and Google XML Site Maps designed to enhance your website’s SEO, it also goes to great lengths to give your site an SEO advantage from the start. Firstly, the platform focuses on delivering an optimal user experience. By utilising WordPress and its range of themes, plug-ins and tools, you can provide a professional and engaging website. As a result, you’ll reap the SEO benefits as Google rewards the websites focused on delivering a great experience.

It’s not just the written copy that drives traffic to your website, but also you can use images to give you an SEO competitive edge. WordPress allows users to easily optimise their pictures on their sites, allowing you to provide unique descriptions to each photo that search engines can pick up. The platform also allows you to create custom permalinks for each webpage; meaning you can optimise your URLs to feature keywords for your content – meaning search engines are more likely to pick it up.

Mobile optimisation without compromising content or user experience

Mobile use currently accounts for 50% of all web traffic. Yet not all CMS platforms are fully optimised for the varying screen ratios of mobile devices. Suppose your company website falls into this category. In that case, it’s time to consider switching platforms, or else you could be missing out on a significant number of customers browsing on their mobile devices. However, WordPress’ interface and design themes mean that your business’ website will automatically contain mobile-friendly features showcasing your content no matter the screen size.

Not only does WordPress enable your website to be optimised for mobile from the start, but its range of mobile rich plug-ins can also provide additional functionalities. For example, the WordPress Mobile Pack is available to give users more control of their mobile version. Ensuring that your website is optimised for mobile is essential to guarantee you can reach your audiences no matter which device they’re browsing from.

For most businesses across the globe, refining and perfecting their online presence has been essential to remain competitive within the current climate. As a result, companies must consider the content management systems they are currently using to guarantee their websites remain practical, dynamic, and relevant to their audiences.

https://www.coastdigital.co.uk/

2018