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Watch what you eat

The Watch Yourself concept has been selected as winner of the Electrolux Ideas Lab, a global competition to discover new ways to inspire healthy, sustainable eating. The wrist-worn gadget scans food on the supermarket shelf and projects recipes onto the palm of your hand. Its creator, product design student Hannes Lung from Estonia, wins a €10,000 cash prize and a week in Stockholm to network with leaders from Electrolux and creatives from Scandinavia’s most successful start-ups.

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