For the third year in a row Aldi and Lidl fill the two top spots on YouGov BrandIndex’s list of top brands.
The annual rankings are compiled using Buzz scores throughout the year. These measure whether people have heard good or bad news about a brand during the previous two weeks.
Aldi took top spot with an average Buzz score of +16.8, followed by Lidl (+13.4), BBC iPlayer (+11.8), John Lewis (+11.1) and, for the first time, MoneySavingExpert.com (+11.1) and Net?ix (+11.0).
The ten ‘most improved’ brands of 2016 include Tesco, Eurotunnel, Thomas Cook, London Underground and Eurostar.