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Tips for Launching a Home-Based Business by Amy Collett

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When you’re ready to say goodbye to your daily commute, consider starting a business to explore your personal interests and take more control over your career. Starting your own business will give you more flexibility over your work/life balance, and could be a more lucrative option than returning to a full-time job. Use this guide to navigate how to get started, and for tips on being productive whilst working from home.

Tips for Launching

While you may be tempted to race out and find your first clients straight away, keep in mind that it takes time to establish a thriving company. Before getting carried away, start at the beginning by doing your research and understanding the necessary steps to get started.

Some aspects of starting a business are purely administrative: Establishing the right business structure, obtaining business licenses, and ensuring you have the right certifications are all important steps you need to take.

Beyond the admin, be sure to also conduct research in the industry in which you plan to launch. Take a look at your competitor’s website and social media pages, and don’t be afraid to mimic certain aspects of their online presence. Hire a website designer to help you build a beautiful website, and get your social media pages set up so you have somewhere to direct new clients.

There are some great software tools that small business owners can really benefit from, including accounting software such as Quickbooks. While you may want to manage your finances in a more simple fashion to begin with, Quickbooks can be a great investment for keeping track of invoices, profit/loss, and taxes.

Finding clients

Landing your first clients or customers will be an exciting step for your business, but it may not happen overnight. When you’re set up and ready to take on work, start by networking in your career circles to find clients. Consider joining online career forums or social media sites to connect with others in your industry, and begin forming relationships to broaden your circle.

Along with networking, it’s a good idea to launch a marketing campaign to get the word out about your new business. Social media is a great place to start; you can begin by live streaming on Facebook or Instagram to let your followers know what you’re up to. Be sure to tell your friends and family about your — of mouth is one of the most powerful forms of advertising.

If you’re considering becoming a consultant, there may be some extra steps involved including getting any necessary certifications and licenses. Do some research and be sure to file any necessary paperwork before you start working with clients.

Productivity Hacks

Working from home presents challenges for many, especially if you don’t have a dedicated workspace in your home. If you don’t have an office space to use, try to situate yourself in a low-traffic area of your home to limit distractions from family members or housemates.

Setting some boundaries with your family is also a great idea; establish a solid work routine and try to stick to it as much as possible. Not only will a regular schedule help you to be productive, but it will also help keep you grounded and focused throughout your workday.

Another important consideration is your home environment. Because you’ll be spending more time at home, it’s a good idea to maintain positive energy in your space. Before you launch your business, do a big house clean-up to rid stagnant or negative energy. Clean and declutter, wash your windows, and consider smudging to invite positivity and good energy into your home.

When it comes time to launch your business, remember to jump through the administrative hoops and work your networks to find your first clients. Set up a great workspace in your home, and set boundaries with your family to help you maintain productivity.

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