Clement Rouillard, Marketing Manager at ExaClair, the UK supplier of Exacompta, Clairefontaine, Iderama, Rhodia and Exactive, discusses how colour coordination in the workplace can help productivity and wellbeing, and how the Iderama product range has been created for this purpose.
We’ve all heard the phrase ‘a tidy desk is a tidy mind’, and there’s obvious sense behind order prevailing over chaos in a busy workplace. Research conducted by Lyreco supports this thinking, with the results showing that six in 10 office workers find highlighting or using a pen which writes well improves their mood, and half agree that stationery is calming and therapeutic.
The results also show that colour matters with a third of office workers saying it is a consideration when buying new stationery.
As manufacturers, we have tasked our brands to meet the needs of this colour-conscious, organised stationery buyer. We know the digital age has meant people are buying less stationery, but also that they are buying better quality, looking for items that are functional, look good and are robust. Again the Lyreco research supports this thinking with 58% of workers saying they are proud to have nice stationery.
Iderama’s full suite of coordinated filing products aimed at young professionals and home office workers, is ideal for this market.
New to this year, the range now includes magazine files, made from long-lasting polypropylene equipped with transparent dividers and rigid covers for safe storage of documents and magazines, and A4 files that feature 13 different sections and are available in three attractive colours: pink; lime green; and light blue. Also new are Iderama clipboards, again manufactured from the range’s signature brightly-coloured polypropylene, including a pen holder, and suitable for single sheets or refill pads – available in five bold colours.
Iderama’s popular elasticated filing boxes and elasticated three flap folder ranges have also been expanded: with the filing boxes now available in new spine sizes, 60mm and 80mm; and both the A3 and A4 three flap folder retail packs now available in four new eye-catching colours.
Iderama is a popular range and it made sense to expand to ensure full colour coordination throughout the consumer’s needs, and the results looks fantastic – a desk that will be the envy of the office. The magazine files and clipboards combine robust and durable material technology with fun and attractive design, making them ideal for students and young professionals.