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The personal touch

Tayla Ansell is impressed by CROSS Pens’ new designs and options for personalisation

The personalised pen has always been a popular choice for corporate gifting. Everyone needs something to write with and printing your company logo on the barrel can be an effective way to keep your brand front of mind.

Cross pens
Cross pens

According to the Advertising Specialty Institute (ASI), 76% of people remember the name of the company on their most recent pen.

Instead of limiting yourself to the cheap and cheerful disposable pens we are all familiar with, CROSS Pens, a manufacturer of fine writing instruments, journals and accessories, is encouraging businesses to consider premium writing instruments as a great way to impress important clients and motivate staff.

In a study by Globoforce, 65% of employees said they would work harder if they received a corporate gift from their employer (Workforce Mood Tracker survey).

Pens for every budget
CROSS Pens has been servicing the corporate gift market for many years. It offers a choice of stylish and useful pens to suit every budget and every requirement, with the option of custom engraving on most products and a 5-Day Express turnaround on some.

Every CROSS pen is created with jewellery-like attention to detail, comes in premium packaging and is supported by a Lifetime Mechanical Guarantee.

An expanded range
This Spring, CROSS has expanded its range of writing instruments to accommodate the latest fashion trends, while retaining the high quality its products are known for.

Metallic shades are one of the biggest trends in fashion right now and CROSS has added three metallic finishes to the popular CROSS ATX collection, including brushed black, brushed chrome and brushed rose gold, all with polished black trim.

Available as a ballpoint, rollerball or fountain pen (£65-£85), ATX features a contemporary design with an etched diamond pattern, integrated clip and sleek, tapered tip.

For customers looking for a more affordable option, CROSS offers the Sheaffer Sentinel ballpoint pen (£10), now available with fun, bold bright green or fuchsia barrels, in addition to the more neutral options of white, black, navy and chrome.

Tracking technology

Trackable pens
Trackable pens

For gadget lovers, CROSS pens with integrated technology are a memorable alternative to traditional writing instruments.

Last year, CROSS placed a Bluetooth TrackR chip into one of its finest pens to create the Peerless TrackR (£215), a trackable pen designed for those who want to enjoy the luxury of a CROSS pen without having to worry about it getting lost, left behind or stolen.

Once a pen has been paired with a Bluetooth-enabled phone, you can use the TrackR app to see its last known location. Even if the pen is disconnected from its paired mobile phone, TrackR’s Crowd Locate community will automatically start searching for the pen. When another TrackR app user walks by your missing pen while running the app, you’ll receive an update with its location.

Another useful feature of the Peerless TrackR is the ability to locate your phone with a press of the pen’s button. This will make the phone ring, even if it is in silent mode.

For 2018, CROSS has incorporated the same Bluetooth tracking technology in a more affordable pen. Prices for the new CROSS TrackR start at £80 to £95, depending on the finish.

Custom set
For your best clients, special events or as a thank you for high achieving employees, you can’t beat a CROSS custom gift set.

Gift-givers can create a completely original set by selecting from three styles of pen and pairing their choice with a CROSS journal or protective, leatherette pen pouch supplied in a stylish presentation box. Each part of the set can be personalised with embossing and engraving.

With more styles and finishes to choose from, innovative features and industry-leading personalisation techniques, CROSS Pens has something for everyone, from tech lovers to fashionistas.

www.cross.com

2018