The gap narrows

Posted on Jul 13 2017 - 10:30am by Editorial Content
RATING

Mailmark still good value say franking machine suppliers

Lenny Wood, Marketing Manager of Frama UK

Lenny Wood, Marketing Manager of Frama UK

On March 27, the price of a First Class stamp went up by 1p to 65p; the price of a Second Class stamp rose by the same amount to 56p. Prices have also gone up for franking machine users.

For Standard and SMART franking machine users, First Class letters now start at 57p, Second Class letters at 41p and an International Standard letter at £1.07. First Class small parcels and Second Class small parcels start at £3.12 and £2.62 respectively.

For users of Royal Mail Mailmark franking machines, First and Second Class letters now cost 55p and 38p respectively. Rates for International Standard letters and small parcels are the same as for Standard users.

The savings are now as follows:

Standard franking machines

8p saving on 1st Class Letters compared to
stamped mail

15p saving on 2nd Class Letters compared to
stamped mail

8p saving on 1st Class Large Letters compared to
stamped mail

8p saving on 2nd Class Large Letters compared to
stamped mail

Mailmark franking machines

10p saving on 1st Class Letters compared to
stamped mail

18p saving on 2nd Class Letters compared to
stamped mail

13p saving on 1st Class Large Letters compared to
stamped mail

11p saving on 2nd Class Large Letters compared to
stamped mail

Mailmark has always been promoted as the best value option. While this is still the case, the current price differential is less than before the tariff changes. Previously, Mailmark users would have saved 13p on a First Class letter versus using stamps; they now save 10p.

Ryan Higginson, VP SMB at Pitney Bowes, explains that while the discount may be less, Mailmark franking still has many benefits: “The discount is less than previous on 1st Class, but we still enjoy a 10p saving versus stamped mail and an impressive 18p on 2nd class mail, so franked mail still delivers significant savings to our clients. The saving reflects Royal Mail’s commitment to providing value to our clients by continuing to offer best value with postage meters.

“If you use a franking machine or meter for your post, you’ll benefit from substantial price advantages over stamped post, and you’ll be improving accuracy whilst removing the guesswork of postage costs, as well as removing the likelihood of postal surcharges. There are even greater savings to be had with Mailmark meters like Connect+ and DM60, as Royal Mail guarantees that Mailmark postage discounts will always be the lowest available franking prices, saving up to 3p per letter in comparison to standard franking. Meters eliminate the need to queue at a post office and boost the professional look of your business mail, as you can print a company logo or message on every envelope.”

He added: “The digitally connected world of commerce is bringing opportunities to businesses of all sizes, and mail operations are no exception.

Compared with analogue postage meters, digital postage meters are faster and more reliable. They also provide flexibility as they’re Wifi-connected, so there’s no need to plug and unplug your meter as you move offices or sites. And when postage rates change, no manual programming is required – digital systems are always connected, so rates can be sent to the meter at any time and only have to be installed.”

Lenny Wood, marketing manager at Frama UK, points out that the increase in prices is in line with the Consumer Prices Index (CPI), which rose by 1.8% in the year to January. “Even with these changes, the franking medium remains one of the most cost-effective and efficient methods for businesses to send physical post. In addition, Mailmark continues to offer the best value tariff, with an additional saving of 2p and 3p over standard franking on first and second class letters.

About the Author