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The connected consumer

Exertis highlights consumer tech at inaugural Exertis Exclusive showcase

On September 29, Exertis, a leading distributor of consumer and business products, brought together 25 of its top technology and lifestyle brands at the inaugural Exertis Exclusive showcase at The Steel Yard, London.

Signage for the show

Companies including, but not limited to, Samsung, LG, Wacom, Swann, Toshiba, Netgear, JBL, Nicky Clarke, Tado, TP Link, Cricut, Roku, Pioneer DJ and Exertis’ own brands Flexson and Kitsound demonstrated the latest consumer tech products to 100 technology and lifestyle journalists, writers, reviewers and influencers.

Despite the strong consumer focus, business-oriented devices and solutions were also to be found, notably the new Wacom Cintiq Pro 27in creative pen display (and new Pro Pen 3) for top end creatives, graphic designers, post-production studios and gaming companies.

Coffee Maker

Even some consumer products had definite cross-over appeal. It is easy to imagine the stylishly retro lines of the Moccamaster coffee maker (the original design from 1974 but now in 21 colours) gracing a company reception area or boardroom; and Business Info would love to see a versatile cricut digital cutting machine (and associated app and heat presses for mugs and t-shirts) being used in a marketing department to create eye-catching promotional materials from vinyl, card, wood, fabric and metal.

Smart products

With the high cost of energy, plenty of small businesses could benefit from the smart thermostat and radiator controls shown by tado and Hive, which both companies claim can save the average customer £200 to £300 per year.

The same could be said for the Tapo smart home range from TP-Link. The number one networking manufacturer for 11 straight years, TP-Link sees the smart home as a logical next step and since introducing its Tapo brand to the UK three years ago with energy- monitoring smart plugs it has been adding to its range with smart bulbs, contact sensors, motion sensors, battery- operated outdoor cameras, smart light switches and, soon, a smart door bell. Plenty of cross-over appeal there.

Swann AllSecure650

Meeting the security needs of home owners and presumably also small businesses, Swann was showing its new AllSecure650 2K Wireless Security Kit, its first Wi-Fi network video recorder (NVR) system to feature completely wire-free, smart cameras with long-
life, rechargeable batteries (and secure mounts). With easy set up in minutes, users can look forward to 24/7 security monitoring on a smartphone or smart TV, with the ability to store up to two years of footage on a 1TB hard drive built into the system’s Wi-Fi NVR Power Hub, plus backup to the cloud.

WiFi routers

NETGEAR, a strong networking brand with a foot in both the business and consumer markets, was showing new whole home MESH Wi-Fi products and 5G mobile hotspots that are likely to resonate with the whole family, from teenage gamers to hybrid workers.

Orbi 7 Series – RBK760S

These include the Orbi 760 Series Wi-Fi 6 router supplied with a year’s worth of NETGEAR Armor multi-layer protection to protect every connected device from internet threats; and the Orbi Quad-band, the industry’s first Quad-band mesh WiFi 6E system, offering combined WiFi speeds of up to 10.8 Gbps across 15,000 square feet.

Smartphones & audio

Sony Xperia 1 IV

New smartphones were being shown by Sony, including its new flagship model, the Xperia 1 IV. Optimised for advanced content creators, this boasts three lenses – a 16mm ultra-wide lens, a 24mm wide lens and the world’s first true optical zoom lens (85-125mm) – with 4K 120 frames per second (fps) slow-motion video recording on all three.

LG XBoom 360 XO3

As you would expect there were plenty of headsets/headphones on display, from consumer/recreational models to ones specifically designed for hybrid workers, like the OpenComm UC from Shokz, as well as soundbars and wireless speakers from the likes of LG (the LG XBOOM 360 XO3 with 360 degree sound and mood lighting customisable via the XBOOM App), JBL Harman (PartyBox Encore splash-proof party speaker with light effects and wireless mic) and Exertis own-brand KitSound (Boombar 30 speaker bar, Boomcube 15 speaker cube and Diggit 2 weatherproof outdoor speaker with removable stake for fixing in the ground).

This is just a small selection of the products on display at Exertis Exclusive. There were plenty more which will be featuring in shopfronts, catalogues and seasonal gift guides in the run-up to Christmas, plus a few more that have yet to be launched including interesting options for healthy/green commuters. Look out for more details in 2023.

EMBARGO Wacom Cintiq Pro 27


KitSound Diggit 2


KitSound Boomcube 15


Cricut maker


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