Smarter retailing

Posted on Aug 19 2016 - 8:05am by John Peters
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A new generation of tablet-based tills are giving small retailers greater insight into customer transactions

Small retailers are being invited by the likes of Worldpay, The Good Till and EE to replace clunky old tills with smarter, tablet-based solutions that offer greater business insight and more flexibility.

The Good Till claims to give small retailers access to the intelligence that big businesses enjoy, but at a fraction of the cost

Payment processor Worldpay has launched My Business Hub to help small businesses level the playing field with larger businesses. The all-in-one till integrates a tablet, receipt printer, card payment device and app to process payments securely.

The tablet and card machine can be detached from the base unit and carried around the store, enabling small businesses to take advantage of assisted selling.

Integration with the My Business Dashboard tool, which can be accessed online and and from the Hub itself, gives owners a complete overview of their business, helping them to reduce the admin burden and operate more efficiently. According to research by Worldpay, small business owners typically spend one day a week on paperwork.

James Frost, Chief Marketing Officer, said: “The big retailers have all got very powerful insight teams and analytics teams that pore over all of their transaction data and provide really helpful insights. The small business owner hasn’t traditionally had the benefit of that. My Business Dashboard takes all the payments that we processed and makes all of that data available the next day in a really user-friendly, intuitive interface that allows the small business owner to look at trends over time.”

Worldpay is offering two subscription models for My Business Hub: a monthly payment of £50, plus a £250 upfront payment; or a monthly payment of £65 with no upfront payment.

Customisable and convenient

The Good Till is another tablet-based till solution aimed at small businesses. Utilising user-friendly flexible software and cloud technology, it, too, claims to give small retailers access to the intelligence that big businesses enjoy, but at a fraction of the cost.

Its solution is completely customisable, integrates seamlessly with applications like Xero and Exact, and allows businesses to provide customers with email receipts, which as well as being more convenient and eco-friendly help with data capture.

The Good Till is available as a software-only solution for £25 per month or as an integrated hardware and software package.

Pop-up shop solution

EE has been meeting the needs of stores and pop-up retailers for a number of years with 4G-based payment solutions. Its Connected Retail package is a fully integrated retail solution comprising a superfast 4G data connection; Shopwave POS software; an iPad Air 2, plus stand;

an iZettle wireless card reader; a cash drawer; and a receipt printer. Shopwave replaces the traditional till with an app that manages stock, payment transactions and product catalogues through a single interface. Prices for the Connected Retail package begin at £59 per month.

For pop-up businesses, EE provides a range of flexible pop-up bundles with short term internet plans.

Rewarding shoppers

Taking a different approach, the global data insights and mobile payment platform Zapper has adapted its Pay-at-Counter solution to give customers in convenience retail outlets a fast payment option.

To pay, shoppers simply open the app and scan a unique QR code at the till point. If they choose to do so, they can then leave a starred rating and feedback for the retailer. Zapper also helps businesses to engage with shoppers, as its Z-Beacon technology can send offers and alerts directly to the app to attract shoppers.

www.worldpay.com/uk

www.thegoodtill.com

www.ee.co.uk/connectedretail

www.zapper.com

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