Blubel, a smart bicycle bell that helps users navigate cities, has been highlighted as a Startup to Watch by Tech.London, an online platform that connects and supports tech entrepreneurs in the capital. The bell featuring a removable
navigation device and screen connects to a smartphone by Bluetooth and offers simple, at-aglance directions so that you don’t have to access maps and apps while cycling. The device will also remember where you left your bicycle. The plan is for Blubel to tap into cyclists’ wealth of knowledge and learn shortcuts and the safest routes to take.