London office workers are being encouraged to make a 30p donation to charity when they pay for their lunch by tapping their contactless bank card on a payment terminal specially designed by Earnest Labs, the innovation arm of marketing
agency Earnest. The Lunchbox initiative is to raise money for Mary’s Meals, which provides school meals for more than 1.1 million children in 12 of the world’s poorest countries. By arranging meals in school, the charity aims to attract hungry children to the classroom, where they can gain an education that will help them escape poverty. Every 30p donation made through a Lunchbox terminal is enough for five meals.