Formerly known as Scandinavian Business Seating, the brand owner of leading office furniture producers HAG, RH, RBM, BMA and OFFECCT will come together under new house of brands, Flokk.
Flokk is the Norwegian word for flock and the name is inspired by the coming together of its five brands, as well as the company’s human centred approach to design.
Lars Ivar Røiri, CEO, commented: “Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market. By offering our design expertise, wide portfolio and impressive value chain, Flokk can provide our customers with a high degree of flexibility and service.
“Through the recent acquisition of OFFECCT, we have broadened our product range from seating to a wide variety of furnishing. And there are further strategic acquisitions to come.”