As Ricoh launches a take-back scheme for its laser and LED printers, we find out why it is so confident that small and medium-sized businesses will love its printers and MFPs
Ricoh has spent the last 18 months developing its printer offering for the retail and e-tail markets, with impressive results. Last year it grew retail and e-tail sales by 67% and its sales have continued to grow this year despite a decline in the overall market. It now aims to raise awareness of its mid-range printers amongst small and medium-sized businesses, many of which might already have a Ricoh A3 MFP but be unaware of the company’s awardwinning desktop printers and MFPs.
Ricoh is spear-heading this campaign with an eye-catching Quality Pledge promotion. Customers who buy a mid-range Ricoh printer and later decide they don’t like it will be able to summon Ricoh to collect it from their premises and receive their money back in full.
Risky? “Not at all,” says Steven Hastings, Ricoh UK IT Distribution Channel Director. “I have complete confidence that once someone starts using one of our devices they will quickly come to depend upon it for the smooth running of their business and document processes.”
When Business Info challenged Hastings to justify this claim, he produced a list of seven reasons why small and medium-sized businesses should add Ricoh printers to their shopping lists:
Ricoh already has an excellent reputation in the business world. It is the UK’s Number One supplier of office MFPs and businesses of all sizes rely on Ricoh devices for carrying out essential business processes, from the production of high quality colour documents to the digitisation of document workflows. Today, one in four office MFPs sold in the UK is a Ricoh device.
Ricoh understands the needs and priorities of business customers and this is reflected in the printer range’s strong focus on Total Cost of Ownership (TCO), energy-efficiency and productivity features. Many time-saving features on Ricoh departmental MFPs can also be found on its desktop devices. For example, all new models of Ricoh mid-range desktop MFPs have duplex Automatic Document Feeders as standard so that two sides of a page can be scanned in a single pass. For ease of use, there is a consistent user interface across all Ricoh devices, from desktop printers to departmental copiers.
With its heritage as a manufacturer of A3 and A4 MFPs, Ricoh knows all about the importance of building products to last. Just like its MFPs, Ricoh printers are designed to withstand the knocks of office life and use by employees who may feel no responsibility for a machine’s upkeep. They have a robust design and use long-lasting components for longer duty-cycles, reliable operation and high productivity in the most demanding business environments.
Customers don’t have to take claims about build quality on trust. All Ricoh printers come with a two-year on-site warranty as standard, giving customers peace of mind that their investment in new equipment is safe. If Ricoh can’t fix the problem over the phone, it will provide a replacement.
The build quality and reliability of Ricoh printers reflect the priority that Ricoh and its business customers attach to total cost of ownership (TCO) over a device’s lifetime. Other factors that contribute to a low TCO on Ricoh printers include automatic two-sided printing as standard; the option of economical high capacity toner cartridges; individually replaceable toners and drums (on some products); and an Economy Colour Mode, which saves money when proofing by printing colour images with less toner density. Hastings says that over three years the TCO of a Ricoh device is typically 25-40% lower than that of competitor machines.
Another factor contributing to the low running costs of Ricoh print devices is their energy-efficiency. Ricoh is renowned for its sustainable business practices and this focus on environmental responsibility extends to product design. In addition to paper-saving features, such as automatic two-sided printing, Ricoh printers have some of the lowest TEC ratings in their class.
For easy management and just-in-time consumables delivery, Ricoh can supply its printers with a Ricoh Click contract. The customer buys or leases the printer and signs a separate Ricoh Click contract covering consumables, servicing and support for a fixed cost per page. Contracts are available for anything from one to five years with 3-month contract renewal options and no minimum volume. Organisations with a large number of devices can streamline fleet management with the option of @Remote remote device/consumables management and monitoring.
All Ricoh machines that are WiFi and network-enabled come with Ricoh Smart Print & Scan app functionality. As well as enabling users to print/scan using a smartphone/tablet and Ricoh printer, the app lets you open a document, zoom in, zoom out, select colour or mono or the number of prints. It can also be used to surf the web and print web pages. The printer doesn’t even need to be a WiFi model. As long as it is a Ricoh network device and your mobile device is connected to the same network, you can print to it.
Independent validation The combination of these qualities produces machines that are reliable, productive, economical – and award-winning.
Ricoh has won numerous awards from leading independent testing organisations, including a combined total of 21 in the last two Buyers Laboratory Inc. Pick Awards (Winter 2015 and Summer 2015).
Highlights are the BLI 2015 A3 MFP Line of the Year and the 2015 A3 Energy Line of the Year, but Ricoh also received individual awards for many of its printer products including:
- Outstanding A4 Colour Printer for Small Workgroups (the Ricoh SP C252DN);
- Outstanding A4 Colour MFP for Small Workgroups (the Ricoh SP C252SF);
- Outstanding A4 Colour MFP for MidSize or Large Workgroups (the Ricoh MP C401);
- Outstanding Budget/Economy Printer for Small Workgroups (Ricoh SP 3600DN);
- Outstanding Printer for Mid-Size Workgroups (the Ricoh SP 4510DN);
- Outstanding Personal Printer (the Ricoh SP 213Nw).
This year, Ricoh has added to the appeal of its printer range with the launch of six mono and colour LED printers.
Like laser printers, LED printers fuse toner onto plain paper, producing crisp mono and vivid colour output at high speeds. However, instead of using a laser light source and mirrors, the LED printing mechanism is based on a static array of light emitting diodes (LEDs). Because LED printers have fewer moving parts, they are more compact, consume less energy and are more robust than traditional laser printers.
This has made them very popular with businesses that require everyday, productive, high quality B&W and colour printing, especially where space is a constraint, for example in customer-facing environments, such as a reception desk or counter, or in a small business or home office.
With so much to commend its desktop printers and MFPs, Ricoh is confident that any small and medium-sized business that tries one of its devices will be delighted with the experience. Its new take-back scheme means that even if you are not, you will get your money back. With a ‘no risk’ Ricoh Quality Pledge and a raft of exciting products to choose from, now is the perfect time to try something new and find out why so many people are switching to Ricoh.