First there were shops, then pop-ups and now micro-pop-ups. This new type of temporary retail space can be as small as a single drawer in a store, a countertop box or even just one berth in a wine merchant’s bottle rack. Examples highlighted by Direct Line for Business in its new study of the phenomenon include a single clothing rail in a pizza restaurant, a shelf in a phone box and the basket on a baker’s bicycle.With prices starting from as little as £1 per day, micro-popups are a lot cheaper than the average pop-up retail unit (£342 per day) and a lot smaller than the typical unit, which measures 110 square metres. Why the interest from Direct Line for Business? In short, insurance. It is advising pop-up retailers to protect themselves by taking out both public liability and product liability cover.
Retail – The Evolution of the Pop-Up Store
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