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Razor appoints award-winning MD confirming UK-wide growth plans 

Technology specialists Razor have appointed award-winning digital expert Kristal Ireland as new Managing Director

Kristal Ireland’s appointment comes during extensive growth for Northern digital transformation leaders Razor, who were named in the Financial Times 1000: Europe’s Fastest Growing Companies in March 2021

Razor has appointed Kristal Ireland as their new managing director. A well known figure in the Northern digital and technology scene, Ireland has been appointed to lead the technology futures business through its next period of growth and to work with their existing and emerging partners to build the technology company’s Northern network.

Initially established in 2009 as a startup, Razor has flourished over the past five years, doubling their turnover in the last 18 months, despite the ongoing coronavirus pandemic, and cementing their presence as a digital powerhouse in the fast-changing world of technology. With their second office due to open in Leeds in the next few months and boosting their team with a raft of new hires, Razor will continue to make its presence felt at the forefront of digital tech and innovation.

An industry expert, Kristal Ireland’s extensive experience in digital marketing, technology and digital brand strategy makes her an invaluable asset to Razor as the company enters the international arena. A well known digital industry awards judge and international conference speaker, Ireland has worked with high-profile brands such as Virgin, LNER, NHS, BT and, coupled with her previous role as Digital Director of UK Coaching, brings a wide-range of market awareness and years of experience to her new role. Her appointment looks to be instrumental in furthering Razor’s already-strong reputation among clients and fellow technology professionals alike.

Commenting on her new role, Kristal Ireland said: “It’s a fantastic time to join Razor and lead such an exciting company as we enter our next phase. I wanted to work at the absolute bleeding edge of technology with the best team of people around and I’m here to ensure our culture is at the front of our thinking and that we are a truly ‘people first’ technology company.

We have ambitious growth plans and my extensive experience in technology means that I can bring a wealth of knowledge to ensure Razor is at the forefront of the latest technology trends. We are fortunate to work with an array of innovative and bold clients and partners, we take on technology projects other people may shy away from and we deliver only the best technology solutions.”

CEO and Co-Founder of , Jamie Hinton said: “Brilliance starts with brilliant people – we’re delighted to welcome Kristal to our Razor family. Razor sits at the cutting edge of digital tech and is known for unique, clever, strategic thinking and innovation, so we know that Kristal will fit right in – bringing a huge range of experience to be an amazing addition to the team. We’re entering a really exciting time for the company and Kristal will be invaluable in her ability to take Razor from strength to strength in the future and build on the growth we’re already experiencing.”

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