Supporting social distancing within organisations and businesses with free* media
A few months ago, we never would have imagined that social distancing would become an essential part of daily life. However, the requirement to keep a safe distance away from others when out in public is now at the forefront of our minds, when we step out of the front door to embark on a daily exercise, make an essential journey or head to the nearest shop to stock up on groceries.
To prevent the spread of COVID-19, the World Health Organisation (WHO) recommends keeping at least one metre from others, but governments across Europe have implemented their own guidelines with many recommending a larger minimum distance, for example in the UK this is 2 metres (6ft).
It’s inside critical retailers such as grocery stores, supermarkets, DIY stores and pharmacies where the social distancing rules are most noticeable, and these are also the most difficult places to ensure the distance is maintained. Retailers are all too aware of the struggle. As well as creating in-store signage to ease panic buying, communicate purchasing limits and inform shoppers of changes to opening times and capacity restrictions, they also must do everything they can to ensure shoppers respect the social distancing rules.
It’s not just retailers that need to think about enforcing social distancing. Other organisations including hospitals, GP surgeries, and public sector offices must be mindful of these policies on their premises. What’s more, even when lockdown measures are relaxed, social distancing is highly likely to still be an ongoing requirement for several weeks, potentially months, therefore businesses that are re-opening must consider ways to ensure compliance, reminding staff and visitors to adhere to the rules.