The .uk domain, run by Nominet, is launching its new campaign to encourage tradespeople to get online.
British tradespeople earn over £16,500 more a year by having their own website, new research from the .uk domain has found. Over a third (39%) are winning jobs outside their main patch and 36% are pulling in jobs from clients with heavyweight budgets.
Despite the clear advantages of having a website, the research shows that 35% of tradesmen and women in the UK are yet to make the move from ‘on site’ to ‘website’. Not knowing where to start prevents almost a quarter (24%) from getting online and 1 in 10 (10%) believe it would be expensive to set up.
Russell Haworth, CEO Nominet, which runs the .uk domain said, “Moving from on site to website is giving a financial boost to tradespeople and up and down the country. With more of us going online to look for trade services, many plumbers and painters might find themselves losing out on business when consumers need expert help in a hurry. From displaying pictures of past jobs, to customer testimonials and accreditation badges, a website isn’t just your online CV, it’s your chance to make a great first impression.”
To help tradespeople get started with their own professional website, the .uk domain is teaming up with four of the UK’s most popular breakfast venues to create the first-ever ‘Bacon & Web’ cafes. Tradespeople can visit the cafes to get a website built for free while helping themselves to a free bacon butty.
The first ‘Bacon & Web Cafe’ opened in Old Street, London on 10th May 2016. Additional cafes will launch in Glasgow, Manchester and Birmingham later this year.