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New look for Cartridge World

Master franchise opens first of five new showroom stores

A lot of time and effort in developing this fantastic store
A lot of time and effort in developing this fantastic store

Cartridge UK & Ireland has opened a showroom in Harrogate, North Yorkshire, the first of five new showrooms planned for 2017.

Marking a departure from the traditional Cartridge World store, the newly formatted ‘showroom store’ is designed to showcase new printers and print supplies in a way that enables customers to get hands on with the equipment and choose exactly the right printer for their needs.

The new showroom design, featuring comfortable meeting areas, free Nespresso coffee and visitor Wi-Fi, is the latest investment in the franchise network made by Cartridge World UK & Ireland. It follows last year’s opening of a Global Procurement Centre (GPC) in China and the launch of Cartridge World Sonar intelligent analytics and supplies replenishment software.

The Harrogate showroom is the second store directly owned and managed by Paul Callow, master franchise and CEO of Cartridge World UK & Ireland, who already owns Cartridge World Petersfeld.

He said: “In Petersfeld, we’ve seen sales up 8.5% in January 2017, versus the same time period last year, and 5% more new customers. Along with Harrogate, we plan to use these stores to demonstrate best practice and what is possible when franchisees take full advantage of the promotions, tools and services, which have been introduced to the network by us since taking control of the UK business last April.”

The new showroom
The new showroom

Callow added: “The very first Cartridge World store outside Australia – where Cartridge World was founded – was opened in Harrogate in 2002, so it is entirely fitting that this brand new showroom should open in the town some 14 years later.”

Cartridge World UK & Ireland plans to open four other new showrooms through its existing franchise network, new franchisees or through the master franchise itself. Longer term, there are plans to roll the concept out in France, Spain and Portugal, countries to which the UK & Ireland master franchise acquired franchise rights in November 2016.

“When we set up new showrooms later this year, we are keen to leverage the long service and deep product understanding of Cartridge World’s franchisees and store managers to deliver solutions and services that help customers save money and leave the showroom with exactly the right product based on their needs. We have some amazing franchisees in the Cartridge World network, and this is a great opportunity for those who want to evolve their business capabilities and respond to rapidly changing market dynamics,” explained Callow.

Cartridge World Harrogate is the base of operations for Gavin Askew, General Manager UK and EU Sales Director. He said: “We’ve invested a lot of time and effort in developing this fantastic store to help elevate the Cartridge World brand and I’m excited about what this new retail experience will mean for our customers and the future success of the business as a whole.”

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