The eighth NEC Showcase took place on May 18-19 at Millbank Tower in Westminster, London, attracting over 1,500 visitors from across Europe. Tayla Ansell picks out her highlights.
More than just an exhibition, the showcase is an opportunity for NEC and its partners to demonstrate integrated solutions in a variety of real-life scenarios designed to resonate with end users.
Neil Hartigan, general manager UK and Ireland, NEC Display Solutions, said: “NEC is fortunate to be part of a highly dynamic industry which is constantly evolving. The annual NEC Showcase offers visitors an opportunity to experience these evolutions first hand and to view the solutions which may form part of their decision-making in the future.”
The event opened with ‘The NEC Experience’, a three-minute audio-visual experience, combining laser projection, projection mapping, fine pitch LED and LCD large format displays and powerful surround sound provided by Harman.
After this brief introduction to NEC technology and capabilities, visitors were invited to experience display products and applications at first hand in an exhibition spread across the 28th and 29th floors of the building, with impressive 360-degree views of London.
The exhibition was divided into six zones featuring integrated solutions for the following industry sectors:
The Retail zone featured a variety of solutions designed to enhance the customer journey, promote brand loyalty and increase revenue, among them Instoremedia’s ‘lift and learn’ solution, linking physical sale items to digital content. To demonstrate the technology, NEC used the example of a shoe store, in which picking up a shoe caused product details to be shown on-screen. Pick up two different products simultaneously and information on both was automatically displayed side-by-side for easy comparison.
The Education zone highlighted the benefits of interactive technology for collaboration and pupil engagement in primary schools, secondary schools and further education. In the secondary school scenario, an expansive interactive learning wall, created with dual edge blended projection and DisplayNote collaboration software, offered unlimited finger and pen touch response for multi-user collaboration.
Collaboration was the main theme in the Corporate zone, too, where Oblong Industries was showing its immersive visual collaboration solution, Mezzanine, on a number of NEC displays in both landscape and portrait orientation. Making its European debut at the NEC Showcase, Mezz-In seamlessly integrates video-conferencing into the Mezzanine web client, giving remote participants full visibility of the Mezzanine workspace and the ability to upload content and control presentations, with easy screen-sharing capabilities via Chrome.
In the Transport zone, the focus was on airports and improving the passenger experience, with visitors being shown how NEC displays can be used for both marketing and information purposes. Highlighted solutions included advertising totems from Peerless-AV and a wayfinding solution from Inurface Media. For airport control centres, multiple displays and video walls can facilitate the visualisation of Big Data and help improve airline performance.
Command and Control
The advantages of multi-screen arrangements were highlighted in the dedicated Command and Control zone, featuring an impressive 18-screen video-wall installation running Hiperwall video-wall processor software. A complex control room scenario depicted how a control room operator could manage the visualisation of a number of data sources.
Broadcast and Media
In the Broadcast & Media zone, production company Jaegerfilm gave visitors the chance to experience a live 4K ‘green screen’ workflow, with editing of footage carried out on NEC desktop displays.
Commenting on the success of the event, Hartigan said: “Yet again attendance reached levels higher than expected, which proves that the concept of demonstrating practical solutions is exactly what our clients want to see.”
New products from NEC
As well as promoting NEC’s strengths as a total solutions provider, the NEC Showcase provided a platform to publicise new product launches.
High brightness display
NEC has expanded its portfolio of high brightness displays with the 75-inch X754HB. The large format display offers a reliable solution for environments where lighting conditions are changeable but information must always be visible, such as retail outlets, airports and restaurants. An integrated ambient light sensor enables the 75-inch display to adapt to changing light conditions and ensure maximum readability night and day.
Fine pitch LED
The LED LiFT (LED intelligent Front Technology) range is another new offering from NEC. The modular high resolution signage solution has front access and interchangeable, magnetic pixel cards for easy upgrades and servicing. The fine pitch LEDs are available in modules in a range of sizes from 1.5 to 3.8mm.
Huddle space software
In addition to its latest hardware, NEC was showing new Reactive STAGE interactive presentation software used with a 4K UHD whiteboard display (X651UHD) and an InGlass Touch Table. The combinations create ideal huddle spaces where teams can work together on projects, editing and sharing documents in a collaborative environment.
Install and forget
On show in both a boardroom and university lecture setting, the new PX803UL laser projector is ideal for large venues, university lecture theatres, museums, large corporates and digital signage applications. Quick and easy to install, the 8000 lumens Solid State Light source (SSL) projector has a lifetime of around 20,000 hours. With no need for lamp replacement or time-consuming maintenance, the PX803UL combines ‘install and forget’ convenience with a low total cost of ownership.