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Samsung KX: Things are looking UP


Is this the stage set of the future? On the basis that almost all smartphone users engage with their devices vertically, Samsung chose to mark the opening of the 22,000sq ft Samsung KX Multi-sensory experience centre in King’s Cross with the world’s first ‘vertical stage’ gig.

Performed by Mabel, it featured a three storey, 9.1 metre-high stage designed to make it easy for audience members to capture, view and share every element of the performance instantly on their smartphone.