To mark the launch of its new website, Duplo UK is giving customers the opportunity to win a family day-out at the National Space Centre.
The print finishing specialist is challenging customers to take images featuring specially crafted die-cut space rockets and post them on Twitter. Creators of the most inspired entries will be able to book a family day out at the National Space Centre.
Duplo itself will be taking a 6.5ft rocket to various events over the next few months, giving customers and prospects more opportunities for social media involvement.
Sarah Crumpler, Duplo UK marketing manager, said: “The beauty of this intuitive, highly accessible site is that it was created with our customers’ needs in mind. Following extensive interviews, we used the feedback to create a practical site that is designed for purpose. It is as much about applications as products.”
She added: “That is why we have created this integrated campaign across print and digital media with a social media competition. We wanted to show how creativity and high quality can be combined to deliver very powerful results that demonstrate how any campaign can reach for the stars.”