Labels boost loyalty

Posted on Nov 24 2017 - 10:30am by Editorial Content
RATING

The use of multiple labels on a parcel increases positive emotions in the recipient and enhances customer loyalty. A study by Avery UK found that using multiple labels on a shipping package could increase feelings of love for a brand by as much as 129%, perception of quality by 116%, purchase intent by 113% and word of mouth recommendation by 135%.

Boost loyalty with multiple labels

Boost loyalty with multiple labels

www.avery.co.uk

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