In the last decade, the number of coffee shops in the UK has more than doubled. The public’s taste for barista coffee has been felt in homes and offices, too. So much so that coffee pods are now included in the basket of goods used to measure the Retail Price Index. Below, Alex Jones explains why businesses should take note of this trend.
Alex Jones from the UK marketing team of Keurig, a provider of brewing systems for commercial use and the Number One single-cup brand in North America1, explains why you need an office brewing machine and how to choose the right one stand the test of time.
Quality and convenience
There is an increased focus of late to provide the best possible working environment for employees, with businesses trying out
many different tactics to increase happiness and productivity in the workplace. One of the simplest is to give staff access to high quality hot drinks through an onsite brewing machine.
It’s no secret that coffee acts as a pick-me-up to revive flagging employees, or that a quick nip to the brewer is a good way to stretch one’s legs and improve circulation. In this way, a brewer can make employees more alert, motivated and productive.
Offering work benefits is also a great way to maintain staff loyalty. Providing employees with free coffee shows that a business is dedicated to the wellbeing of their staff and determined to create a more comfortable working environment.
Because modern day brewing machines provide coffee shop quality, coffee-loving employees no longer need waste time going to a café, queuing, being served, then returning to the office. They can use that time more productively in the office instead.
Once you’ve established that acquiring a coffee machine is the right move for your office, you must decide what type to get.
The number of people in the office and how often they plan to use the coffee machine should be the main factors in your decision. Choosing a brewer that is too small or too slow is far from ideal and could even be detrimental to productivity levels. Ease of use is important – to save time and ensure employees don’t revert to going outside for their coffee. The brewer must also be robust and able to stand the test of time.
Smaller offices could benefit from a high-quality, water refilable, domestic machine with one-touch operation. A brewer like the Keurig K140 Brewing System brews a high quality cup of coffee, tea or chocolate in under a minute at the touch of a button. Larger offices will require a machine that can brew drinks much more quickly, such as a filter coffee machine.
Coffee pods are an increasingly attractive option for their quality and convenience. This is reflected in the decision by The Office for National Statistics to add them to the basket of goods it uses to calculate the Consumer Price Index and inflation – clear evidence that the British public has a taste for the flavour of real coffee.
When it comes to hot drinks, people want the perfect combination of convenience, variety and low cost. Providing an office brewing machine means they won’t have to leave the office to find it.
1. Source: The NPD Group /Retail Tracking Service, Single Serve Brewing Systems, 52 week period ended 9/15/2015.