On August 17th, ExaClair launched its first TV advertising campaign, to a run over a six week period and include two commercials, one for the boutique stationery brand Rhodia and the other for office products brand Exacompta.
The advertising will be aired on premium channels including Dave, ITV, Sky One, Sky Atlantic, E4, Film 4 and More4 with the aim of reaching millennial, professional audiences.
Mark Daisley, Managing Director of ExaClair says it was the right time to raise the profile of these brands: “The Rhodia range has doubled in size in recent years to meet the demand of the new boutique stationery buyer. The advertising showcases Rhodia’s stylish, bright, bold and funky range of notebooks, stationery and desktop accessories to great effect.”
The Exacompta advertisement highlights the range’s commitment to quality, aesthetics and functionality, with the goal of increasing brand awareness among young professionals.
“We’re excited to see the impact of both of these campaigns,” adds Mark. “Investment in these brands has tended to focus on the products themselves – in our manufacturing processes, premium materials and paper, design and expanding ranges to meet the latest trends and consumer requirements – so it is fantastic to now be investing in promoting the Rhodia and Exacompta names even further.”
Key stockists will feature on both ads including Rymans, WHSmiths, Office Outlet, Bureau Direct, Cult Pens and Paperchase.