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Element and Amadeus partner to help travel agents deliver the power of cytric Travel & Expense to SMEs

New partnership promises the benefits of digitalisation for smaller sized businesses and corporations

Although business travel has been badly affected by the global pandemic in 2020, speaking to someone face to face and even doing a COVID-friendly elbow bump is often preferable to endless videoconferences. This is especially true for new, strategic and high value deals. That means the use of corporate online booking tools such as cytric Travel & Expense will increase in proportion to the recovery of business travel, which is widely expected to begin in 2021 according to a recent GBTA global survey[1].

Duty of care is more important than ever, which is why business travel agents are keen to ensure their small and medium-sized enterprise (SME) clients have the tools to instil traveller confidence. A key way to achieve this is by using an integrated travel management and expense solution that is available 24/7 across desktop and mobile devices. However, business travel agents may lack the specialist skills in-house to deploy such highly configurable and intelligent solutions.

That’s where the partnership between Element Travel Technology and Amadeus comes in. Element provides specialist services and a proven track record of implementing corporate booking and expense projects. When you combine that with Amadeus’ continuous R&D investment in advanced technology, you get a winning combination of service and innovation.

“cytric Travel & Expense is a powerful travel management solution. This exciting new partnership means that SME business travel agents will be able to harness the latest technology and crucially, benefit from the expertise and guidance of Element’s team of implementation experts. Our purpose is simple, to enable small and medium-sized business travel agencies to access better technology and subsequently be more efficient, deliver better customer service and improve the bottom line. This new partnership with Amadeus helps us to achieve all this and more,” said Gavin Smith, Director, Element Travel Technology.

Vasken Tokatlian, Head of Partnerships & Alliances, Corporations, Amadeus commented: “Working with Element adds a new dimension to our partner ecosystem. Now we will be able to reach even more business travel resellers who see the value in offering cytric Travel & Expense, which is a leading, integrated travel and expense management solution. We want to extend the benefits of automated and digitalised processes to corporations of all shapes and sizes, and this includes the business travel agencies that support them. All business travel agencies need the ability to make corporate travel more efficient and optimised in a traveller-friendly manner, which is exactly what cytric Travel & Expense delivers to thousands of customers.”

The partnership between Element and Amadeus covers the United Kingdom, Europe, as well as the Middle East and Africa. The services, and solutions are available to business travel agents today.

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travellers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit

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