Under the new partnership, edding UK will be donating 5p from the sale of every edding EcoLine marker to the tree-planting campaign. The campaign is also part of the Tree Twinning initiative through which every tree planted in the UK will also see a tree planted in Africa.
This means that for every 120 edding EcoLine markers sold from April 2022 onwards, two trees will be planted (one in a UK school, one in Africa). Based on the EcoLine sales forecast for the year 2022, edding has the potential to help remove over 700 tonnes of C02 from the atmosphere by planting trees.
“With a long and celebrated history of supplying writing and marking products to schools across the UK, edding understands the importance of educating children particularly on the topic of climate change and environmental conservation,” said Holly McDermott. edding UK partners with UK schools for global tree planting campaign
“This new partnership with Tree Appeal not only teaches children the importance of nature, but takes an active stand against climate change.”
Since the launch of the EcoLine range, edding has been investing resources and research into the development of its EcoLine portfolio. Including using vital post-consumer recycled material, such as empty yoghurt pots, old watering cans, and discarded plastic buckets which have been processed and turned into raw materials for reuse across the product line.
edding’s EcoLine markers are eco-friendly with at least 90% of the total plastic used made from recycled material (including 83% post-consumer material), whilst the edding 24 EcoLine Highlighter has been awarded the ‘Blue Angel’ eco-label and at least 90% of the cap and barrel are made from renewable resources.
Through the use of post-consumer plastics, edding is currently saving up to 126 tonnes of carbon emissions every year. This is the same amount of C02 produced by a car travelling around the world 15 times. With the Tree Appeal collaboration edding can remove almost 6 times this amount in just one year.
Holly McDermott concluded: “You can never do too much to help our planet, which is why edding has joined up with Tree Appeal to help re-populate the world’s woodlands and reduce its carbon emissions further. We can’t wait to see what the initiative can achieve in partnership with UK schools in the future.”
edding (U.K.) Ltd. Acrewood Way St. Albans AL4 0JY
+44 (1727) 896 -114 firstname.lastname@example.org