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Discover Ricoh

Ricoh is encouraging businesses and public sector organisations to ‘Discover Ricoh’ and find out for themselves why Ricoh is

Distribution Channel Director, Indirect Sales, Ricoh IT
Steven Hastings, Distribution Channel Director, Indirect Sales, Ricoh IT

Europe’s fastest growing printer company.

Ricoh is the fastest growing printer company in the UK and Europe. It has only been selling printers via Channel Partners for eight years, but is already No 3 in colour lasers printer sales and 5th with mono lasers.

For buyers in business and the public sector, Ricoh printers are an obvious choice. With a 25% share of the MFP market and a 51% share in production print, Ricoh has extensive knowledge of the requirements of professional users, from low running costs and reliability to ease of use and productivity.

The insight that Ricoh has gained from manufacturing, selling and servicing departmental MFPs has shaped its printer range. Robust design and long-lasting components, low TEC ratings and high capacity consumables, intuitive interfaces and easy connectivity – all reflect Ricoh’s experience in the business-to-business market and underline its printers’ suitability for the most demanding users.

Ricoh Pledge

Other manufacturers will no doubt make similar claims about their devices, but Ricoh is in the enviable position of being able to back up its assertions with hard facts.

Last year, as part of a strategy to raise awareness of its printer range and to demonstrate the confidence it has in its products, Ricoh launched the Ricoh Pledge.

Now extended for another year, this gives any buyer of a mid-range Ricoh printer who isn’t completely satisfied with the product, the opportunity to get their money back within 30 days of purchase. Ricoh makes this incredibly easy to do: just tell Ricoh you aren’t happy and it will arrange collection from your premises and refund the money in full.

Since the Ricoh Pledge was introduced nine months ago, less than 0.5% of customers have taken Ricoh up on its offer and asked for a refund – and some of these only did so because they had chosen the wrong specification model in error.


To celebrate such high customer satisfaction levels, Ricoh has launched a new end user promotion for this quarter – the 99% incentive.

Giving businesses and consumers yet another reason to buy its printers, every month until the end of September Ricoh

is randomly selecting 33 newly registered customers and reimbursing them the cost of their printer.

It has also introduced a Cashback promotion for its SP C250DN, SP C252DN, SP C250SF colour printers. Until September 30, 2016, customers who buy a qualifying printer will receive up to £80 cashback via bank transfer. For more details, visit or speak to your Ricoh reseller.

Ricoh portal

As well as generating interest for its products through initiatives such as these, Ricoh is continuing to develop the Ricoh Print and AV blog (www. where customers can find out more about Ricoh products and initiatives.

Providing a central point for information on printers and projectors, this portal has become increasingly important as Ricoh has ramped up its online and social media marketing activities.

Steven Hastings, Ricoh IT Distribution Channel Director, Indirect Sales, said: “We have really upped our social media presence in the last couple of years, and I don’t think end users want one URL to collect cash back, another URL to learn about a different incentive and yet another URL for warranties. Instead, we want to have once central point where customers can find details on products and incentives and where resellers can access channel-only sales support .”

The dedicated resource includes information on printers, AV products and specific MFPs that Ricoh is making available from printer resellers.

Discover Ricoh

Hastings is confident that these initiatives will help increase the visibility and accessibility of Ricoh printers/MFPs and the Ricoh brand for SMEs, corporates and public sector organisations, allowing more of them to ‘Discover Ricoh’.

“We need to make sure that our products are as visible and as accessible as they possibly can be. In the past they might not have been, but this is changing. The end user blog we have built up and the amount of traffic it now generates has made Ricoh much easier for end users to find.”

Business Info Magazine & Site is Published by Kingswood Media 2022