UNSHACKLED.com is a UK start-up that plans to overhaul the mobile phone industry by allowing consumers to buy their handset and SIM separately and switch networks any time, without being tied into costly 24 month contracts.
According to a report by Which?, the average UK consumer currently overpays by an average of £159 per year.
Established by three mobile phone industry experts, the independent and impartial service aims to transform the way consumers buy mobile phones by offering every phone and SIM on the market and letting customers choose a device and tariff separately.
A consumer will also be able to change their phone and/or SIM whenever they choose to. The MobileWatch service will even notify consumers if a better deal comes along and, with flexible financing provided by Zopa, customers will be able to make additional payments and pay off handsets early at no extra cost.
CEO John Whittle said: “Separating the phone and SIM purchase is the best option for the vast majority of consumers. Major networks and mobile phone retailers know this but actively choose not to explain it to their customers as they’re focused on profit not people. UNSHACKLED.com scans the market and does all the research leaving customers with a bespoke shortlist of options that will save them both money and time.”
UNSHACKLED.com estimates that it can save the average consumer £330.