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Consumers want smarter apps

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue to use their apps, warns mobile app developer Apadmi. Its analysis shows that nearly 30% of consumers would like to see more innovation in mobile apps to help create a better, more personalised shopping experience. More than a quarter (26%) say they would like to see retailers implement AI tools to remember past purchases and recommend products and deals based on shopping history. Nearly a fifth (18%) think that AI in retail apps, like chatbots or digital assistants, would be an improvement.

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