Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue to use their apps, warns mobile app developer Apadmi. Its analysis shows that nearly 30% of consumers would like to see more innovation in mobile apps to help create a better, more personalised shopping experience. More than a quarter (26%) say they would like to see retailers implement AI tools to remember past purchases and recommend products and deals based on shopping history. Nearly a fifth (18%) think that AI in retail apps, like chatbots or digital assistants, would be an improvement.
Consumers want smarter apps
More from NewsMore posts in News »
- Superfast broadband deal for Londoners announced
- Business First’s Northlight Reports 75% Occupancy within Just Three Months
- Maximising your IT budget in 2021 and beyond by Libby Bagley
- Financial directors opt for flexible “pay as you use” Tech solutions as 1 in 3 focus on automation and plan for offices reopeningFinancial directors opt for flexible “pay as you use” Tech solutions as 1 in 3 focus on automation and plan for offices reopening