Press "Enter" to skip to content


Independent rural broadband provider Airband has brought a Tudor manor house in Edvin Loach, Herefordshire into the twenty-first century – and in doing so turned it into an ad hoc film production unit.

As part of a partnership between Herefordshire and Gloucestershire Councils, known as the Fastershire project, Airband has provided ultrafast fibre broadband services to 400 premises in hard-to-reach communities across Herefordshire.

These include the home and workplace of Carol Harding, Director of Vicarious Productions, who is now able to run her television and film production business from the heart of the countryside.

“During lockdown, having an Airband connection meant I was able to produce a short film for Greenacre Films/ITV in support of the Black Lives Matter movement. I was able to see and communicate with the director, cast and crew on set in real-time, get rushes and edits sent down the line and actually produce a whole film from this rural spot. I wouldn’t have been able to do any of this without my Airband connection,” she said.

Harding is now working on a production of My Name is Leon, an adaptation of Kit De Waal’s best-selling book for BBC One.

Airband is deploying its bespoke fibre broadband solution, RuralOptic, to 10 dispersed clusters of premises across the county, enabling homes, pubs, farms, village shops, village halls and local businesses to enjoy FTTP (fibre to the premises) connections.

With speeds of up to one Gigabit per second (1Gbps) – 15 times faster than the current UK average of 64Mbps, ultrafast fibre broadband technology provides capacity for multiple devices, streaming, the use of smart appliances and uninterrupted video calls.

Business Info Magazine & Site is Published by Kingswood Media 2022