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Can your website be trusted?

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Reboot SEO Agency asked 1,322 people to list five features that gave them confidence a website was trustworthy and five that made them suspicious. Here we list the most frequently cited for both categories, with the figure in brackets representing the number of people who gave the feature a top five ranking.

Top 10 trustworthy features

1 Social media activity (47%)
2 Recognised trust seals (47%)
3 Affiliated with trusted websites (45%)
4 SSL certificate (43%)
5 Address and phone number listed (40%)
6 Professional design layout (38%)
7 Familiar payment methods (36%)
8 No stock images (36%)
9 Terms and conditions and privacy policy (31%)
10 About us page (31%)

Top 10 suspect features

1 Pop-up adverts (65%)
2 Grammatical errors and spelling mistakes (56%)
3 Lots of adverts (52%)
4 Very large discounts & broken links (45%)
5 Blurry images (43%)
6 No reviews (40%)
7 No trust seals (38%)
8 No SSL certificate (36%)
9 Wrong currency on website (34%)
10 Missing contact details (29%)

2018