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5 Powerful Link-Building Strategies

There’s no denying that backlinks are integral to search engine optimisation. However, they aren’t a set-it-and-forget-it type of strategy. After all, there’s always a possibility that they can become toxic or outdated, disappear, or lose their relevance over time. For this reason, it’s crucial to continuously find opportunities for backlinking to reach or maintain high search rankings and attract more customers.

Of course, it’s best to secure the services of capable link building professionals like those from There are also a few things you can do, and this article will cover some creative and powerful strategies for acquiring backlinks.

  1. Replicate the SEO backlinks of the competition

Finding out online sources linking to the competition can be a significant advantage for any business. Rival backlinks are almost always going to come from websites that are relevant to the same niche, making them potentially quality SEO backlinks. While this might sound like a colossal undertaking—and in reality, it can be—there are various tools available online that are paid or free that can aid in analysing your competitors’ backlink profiles.

Often, these types of software only require you to input the URL of your rival’s website. They should be able to audit the online domain and generate its backlink profile, including how many backlinks it has and the do-follow percentage, and other historical data. Once you have the results, you can start picking the most robust opportunities.

  1. Adopt the broken link-building strategy

As its name suggests, broken link-building is the practice of looking for backlinks leading to 404 error pages, contacting their domain owners, and recommending they use a similar web page on your site as a replacement. It’s an excellent way to win backlinks because dead links tend to affect the search engine optimisation efforts of a website. And those with dead links will likely be eager to replace them as quickly as possible.

Like searching for competitor backlinks, many analysis tools are available to do the job. Some even enable users to filter the results for high-authority, do-follow backlinks that might be throwing 404 errors, making the task more straightforward.

  1. Regain any missing backlinks

Beyond procuring new backlinks, it’s worth putting some time into checking any previous backlinks that might be broken or missing. There are many reasons why they may have disappeared. For starters, the website’s owner may have replaced it with another link. There’s also the possibility of the website being temporarily or permanently down and instances where indexing is restricted. Often, restoring backlinks involves contacting the online domain owners for assistance.

Depending on the issue, you may have to request them to have the link placed on another web page if it has been removed, restore it if it has been deleted, or remove no-index directives. It may sound simple, but you’ll be surprised at how effective it can be in stepping up your link-building efforts and strengthening your online visibility.

  1. Use images

It’s easy to see why images are increasingly becoming more popular when it comes to backlinks. When you get down to it, they can attract more attention than text alone and take up more space, making it easier to encourage people to click on them. Therefore, it makes sense to create images like infographics, comics, or photos and promote them to draw in more backlink opportunities. But remember that the link must point to a wider page the image is on and not its directory.

  1. Create guest posts

Guest posting might be an effective way to boost credibility and improve online exposure for a brand, but when paired with backlinks, it can make for a robust search engine optimisation strategy. The key is to find relevant sources to create content for and ensure that every post is of high quality. It’s easy to start spamming links in published material, but it will get you nowhere. Instead, incorporate them naturally in the content and prioritise the reader over Google’s algorithm.


Backlinks are essential to any SEO strategy. Beyond creating visibility and brand awareness, it can also strengthen customer loyalty and improve online authority. However, to get the intended outcome, it needs to be done the right way, and these tips should help you get the results you want.



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