Huawei Consumer Business Group (BG) has announced the new HUAWEI P50 Pro, the latest addition to its iconic P Series product line. Each instalment of the P Series continues the legendary story of Huawei photography and each generation represents the pinnacle of technological aesthetics and smart photography. A legend reborn, the new HUAWEI P50 Pro returns to the philosophies that sit at the heart of high-end photography, with its True to Life camera ethos, revolutionary HUAWEI XD Optics and revamped camera experience.
The HUAWEI P50 Pro continues to push forward the Huawei photography brand, ushering in a new era of HUAWEI Image TM. With the highly advanced HUAWEI XD Optics and XD Fusion Pro Image Engine incorporated into the Dual-Matrix Camera system, users can enjoy True-Chroma Shot, perfect image clarity, high dynamic range and improved smart snapshot capabilities. The instant-classic camera design combines form and function into an iconic double ring emblem. Powered by EMUI 12, the HUAWEI P50 Pro’s software brings a new, user-centric mode of interaction.
Pure and Elegant Design Philosophy
The HUAWEI P Series has always delivered the perfect combination of aesthetics and photography. Now, the HUAWEI P50 Pro introduces an all-new Dual-Matrix Camera design. Its double ring structure is an instant classic, symbolising the infinite possibilities of the smartphone’s camera.
Huawei has long been the industry leader in design and manufacturing, with every generation of the HUAWEI P Series debuting a unique signature colourway. The HUAWEI P50 Pro is available in two – Cocoa Gold and Golden Black.
The HUAWEI P50 Pro comes with a bigger screen and battery, while remaining lighter and slimmer. Designed to fit comfortably in the hand, the contours are easy to grip. The HUAWEI P50 Pro has a 3D curved glass display, with a single unobtrusive punch hole camera in the middle of the display ensuring an immersive experience. It also supports the full P3 wide colour gamut to deliver accurate and true to life colours. Up to 1.07 billion colours are supported, offering true HDR. With up to 120Hz refresh rate and 300Hz touch sampling rate, users can also enjoy a smooth and responsive experience. The HUAWEI P50 Pro is IP68 certified for dust and water resistance, and both phones have dual stereo speakers.
A New Era of Huawei Photography
The HUAWEI P Series has always helped users capture the beauty of life through photography. The HUAWEI P9 Series’ multi-camera setup was followed by the HUAWEI P10 Series’ portrait camera, and the HUAWEI P20 Series’ pioneering AI photography. The HUAWEI P30 Series delivered a revolutionary periscope zoom experience, before the HUAWEI P40 Series began the era of Huawei computational photography. Now, the new HUAWEI P50 Pro is set to revolutionise smartphone photography once more.
The HUAWEI P50 Pro’s Dual-Matrix Camera system delivers true to life imagery with extreme clarity and high dynamic range. Balancing the capabilities of multiple lenses, 10-channel multi-spectrum sensor, HUAWEI XD Optics, XD Fusion Pro Image Engine and other innovations, the Dual-Matrix Camera system offers incredible photography capabilities in lightweight form.
The all-new physics-defying HUAWEI XD Optics allow consumers to capture detailed images. For the first time, the optical imaging system is granted computational capabilities, creating the industry’s first inclusive image signal restoration system that can apply computations to rectify optical errors and reproduce fine details. This surpasses the limits of optical design to restore as much as 25 percent of the image signal.
Huawei debuted the XD Fusion Image Engine with the HUAWEI P40 Series, delivering a super definition photography experience. This time, the HUAWEI P50 Pro launches with XD Fusion Pro, an improved solution that incorporates a new Super Colour Filter System, True-Chroma Image Engine and Super HDR technology to significantly improve detail, colour and dynamic range.
True to Life Camera Experience
The HUAWEI P50 Pro delivers a new photography experience for users, creating outstanding images and videos with ease. The HUAWEI P50 Pro supports an unprecedented 200 times zoom range, helping users capture any object, regardless of distance. Close-up shots are detailed, while zoomed shots up to 100 times are incredibly clear. The ultra-wide angle lens has an equivalent focal length of 13mm for wide shots, and supports macro photography as close as 2.5cm from the lens.
The True-Chroma Image Engine delivers the highest possible colour accuracy, creating images that reflect what is seen by the human eye. The ambient light sensing system uses a 10-channel multi-spectrum sensor. This is coupled with colour calibration of more than 2,000 colours across the P3 wide colour gamut, to improve its ability to detect ambient light and average colour hue accuracy by 50 percent and 20 percent respectively. The colours are more varied than ever, accurately reproducing the true colours of real life.
The HUAWEI P50 Pro has an all-new Super Colour Filter System, with the True-Chroma Camera (Colour) and True-Chroma Camera (Monochrome) improving the main camera light intake by 103 percent for better image clarity. In low-light scenarios, pictures come out brighter and more detailed. In group photos, users can zoom in on individual subjects and still see sharp details and textures on every person. The Super HDR technology captures 28 percent more of the dynamic range for better backlit performance, while light and shadows are optimised, creating richer textures and more pronounced layers.
The HUAWEI P50 Pro supports 4K video recording across the full focal range. The all-new AIS Pro image stabilisation solution helps users easily capture stable handheld videos, even when zoomed in. 4K time lapse mode allows users to distil the beauty of time, while AI cinemagraph is great for creative shots that showcase minor movements. For editing, users can import videos to PetalClip simply by tapping “Edit” in Gallery. The app features a flat UI design and offers a wealth of templates, filters and special effects, all of which can be instrumental in creating a cinematographic masterpiece.
EMUI 12 Breathes New Life into the Smart User Experience
The HUAWEI P50 Pro is powered by EMUI 12. Adhering to the principles of minimalism and realism, EMUI 12 produces an innovative UI look that brings the digital world to life. The meticulously calibrated gradient creates a real sense of depth on the display. The UI uses simple blacks, whites and blues as its primary colours, giving it a clean look. The realistic gravity and magnetic motion design is inspired by the movement of celestial objects, allowing users to intuitively ‘feel’ the magnitude of the animation. EMUI 12 supports step-less font-weight adjustment. With this feature, users are free to adjust the font size to their preferences.
EMUI 12 comes with an improved Control Panel, offering users an easier and more intuitive way to connect multiple devices together. On the HUAWEI P50 Pro, users can open the Control Panel by swiping downwards from the top right corner. This action does not interfere with the active tasks, and allows users to access music controls as well as Wi-Fi and Bluetooth settings. The Device+ tab in Control Panel enables users to easily control or set up multi-device collaboration with other devices.
For smart features, HUAWEI P50 Pro taps into Huawei’s unique technology, which lets users transform the smartphone into a flash drive for PCs. Using the HUAWEI P50 Pro, users can transfer their MeeTime calls onto the smart TV and conduct the call by taking advantage of the larger display, camera and speakers. The Multi-Party MeeTime Calls further support HD voice and video calls with up to 12 parties.
EMUI 12 is powerful and secure, with improved performance compared to earlier versions. Taps, scrolls and other more complex operations all provide highly responsive feedback. The HUAWEI P50 Pro will maintain its read-write speed even when there’s little storage left and after 36 months of use. The distributed security features enable passwords and facial recognition across multiple devices. This ensures that only the right person on the right device gets access to the data.
Access to a huge range of apps and services with AppGallery and Huawei Mobile Services
With AppGallery, HUAWEI P50 Pocket users can access their favourite apps and games in one place all whilst looking after their privacy with the smartphone’s four-layer detection mechanism. Simply head over to AppGallery to access a wide variety of global and local apps across 20 categories. Users can get even more from their devices with Huawei Mobile Services’ range of innovative services – from Petal Search – the AI-powered mobile search engine offering access to shopping, travel, news, images and more; to Petal Maps fantastic navigating capabilities, and a huge range of available Themes to download, it’s easy to personalise your P50 to suit your needs.
Pricing and Availability
The P50 Pro will launch in waves across global markets and UK availability will be announced in due course.Phase one of the international rollout will include key markets across Asia Pacific, The Middle East & Africa, Europe and Latin America
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com